Comments on: Coca-Cola and postwar market liberalization https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/ critical anthropology of academic culture Mon, 02 Aug 2010 06:54:43 +0000 hourly 1 https://wordpress.org/?v=5.8.1 By: Max https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/#comment-1316 Mon, 02 Aug 2010 06:54:43 +0000 http://decasia.org/academic_culture/?p=1564#comment-1316 In this case, “abnormal” merely refers to any condition that wouldn’t ordinarily be extracted from another nation unless it were in a particularly poor position to quibble over it (i.e. a large power differential). An interest rate on a loan is something I think we could call “normal,” whereas an agreement to open the loan recipient’s economy up for foreign exploitation is sort of “abnormal.”

]]>
By: Michael Bishop https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/#comment-1315 Mon, 02 Aug 2010 04:56:14 +0000 http://decasia.org/academic_culture/?p=1564#comment-1315 I don’t think I suggested that monopoly was unproblematic, and I certainly don’t hold to a doctrinaire libertarian position.

I’m not looking for a black/white standard, I’m looking for a set of factors/standards/considerations. I think you offered a reasonable suggestion, the combination of a power differential and an abnormal agreement. The “abnormal” part seems to favor the status quo which doesn’t sit well with me. We also mentioned the threat of violence as being a factor. I’m sure there are other aspects to consider.

]]>
By: Max https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/#comment-1314 Sun, 01 Aug 2010 23:31:39 +0000 http://decasia.org/academic_culture/?p=1564#comment-1314 Michael —

There are no “clearly defined principles which justify various forms of action.”

What I will say is that, as much as your free market mentality seems to reflect that of the American capitalist institution, even the American government places a fairly heavy burden on a corporation that would seek to control too much of its market, specifically because we understand that such power imbalances lead to extreme forms of coercion. If you don’t believe this, I’d suggest reading up on the Industrial Revolution, and examining why workers’ unions emerged (and fought literally bloody battles in order to survive). There was a point in time when corporations would call in private security firms to beat their workers into submission. Yes, even the Good Ol’ US of A!

What I already argued–and I think this is a very general claim–is that anything “abnormal” extracted because of a power differential, can be explained as having been gotten via coercion. The extent to which such forms of coercion are tolerable will depend entirely on the case, and also, as always, on one’s perspective. Some will appear benign, or even fair, while others will appear cruel and/or overreaching.

In other words, if you’re looking for a black/white standard, where we can say “Well, this one is good, but that one is bad!” I don’t think you’re going to find it.

]]>
By: Michael Bishop https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/#comment-1313 Sun, 01 Aug 2010 19:47:48 +0000 http://decasia.org/academic_culture/?p=1564#comment-1313 Though there are many circumstances where unilaterally opening a country’s markets to foreign competition will benefit a majority of it’s population. My impression is that for political reasons it is more common for relative equals to negotiate mutual reductions in trade barriers, which seems not all that different from a reduction in trade barriers in return for loans.

Regardless of how one defines coercion, I think there it is usually morally significant to distinguish between:
a) “Give me X, or I will take Y from you,” and
b) “If you give me X, I will give you Y. Of course, you may decline, make a counter-offer, or attempt to gain Y through trade with someone else.”

I acknowledge that a power differential between two people or groups is worth noting, and amounts to a situation in which “unfair” agreements are made more likely. But the truth is I don’t even know how to define powerful. A power differential seems neither necessary nor sufficient for identifying agreements I would personally object to, or agreements I would like the state to forbid.

For example, Google seems powerful relative to me, or one of their individual employees, but overall seems to treat both very well and seems to be an enormous force for good in the world.

On the other hand, relative equals often come to agreements which seem, if not unfair, certainly less than ideal. For example, two adolescents agreeing to exclude a third from their group of friends.

I guess what I’m looking for are clearly defined principles which justify various forms of action. For example, there might be certain considerations which justify the authority of world goverment, a broader set which justify the laws of a nation, a broader set for a smaller political jurisdiction, on down to the individual who has the most freedom and least responsibility to justify their rules of action. The same type of thinking would apply to social norms applying to larger and smaller groups.

ok, if you want an excuse not to respond I’ll give you one. 😉 I need to go focus on my work and may or may not to respond to your response. Thanks for providing such an excellent place to exchange ideas.

]]>
By: Max https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/#comment-1312 Fri, 30 Jul 2010 23:15:31 +0000 http://decasia.org/academic_culture/?p=1564#comment-1312 Michael:

Coercion doesn’t have a stable, solitary definition. You can coerce through threat of force. You can coerce by making assistance contingent on an abnormal condition. It would seem that the latter is the form of coercion we’re talking about here. By “abnormal condition,” I mean something that one wouldn’t require of, in this case, every foreign state. For example, if I control a powerful country, and I’m in the position to lend money or give aid to less powerful foreign states, I’m probably always going to ask for interest in the case of loan, no matter what country I’m dealing with. But I’m probably only going to extract certain other conditions–such as the institution of policy decisions that make your nation’s economy, politics, etc. more amenable to mine, or present scenarios where firms from my country can come in and exploit your markets more easily–from countries that are in the most need, and therefore not in positions to argue.

I’m not sure how one can’t see this as a form of coercion. You may, at the end of the day, think that it’s “fair” or “not bad” to do something like this, in all cases, but it is, I think, nonetheless coercive. Because conditions beyond those that are normal for ever case have been extracted as a result of asymmetry in power. If you look at the case of coercion based on a threat of violence, the same dynamics are in play. You get what you want not by reasoning or negotiation, but because of an asymmetry in power. It happens all the time–not just from America, by the way–and the extent to which it is objectionable, I think, depends on the case in question. It’s not a black & white issue. But I think it would be foolhardy to form some wholesale denial that this constitutes coercion.

]]>
By: Michael Bishop https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/#comment-1311 Fri, 30 Jul 2010 19:20:16 +0000 http://decasia.org/academic_culture/?p=1564#comment-1311 Not that the definition of coercion is the whole point. I’d like to understand all the factors we should consider when evaluating the arrangements between the U.S. and France after the war, or in more general circumstances if possible.

]]>
By: Michael Bishop https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/#comment-1310 Fri, 30 Jul 2010 17:26:15 +0000 http://decasia.org/academic_culture/?p=1564#comment-1310 Max, Eli was unwilling to define coercion, are you willing to give it a shot?

I am not claiming that free trade should always and everywhere be considered synonymous with, or the most important form of, freedom. Nor am I claiming that the agreements between France and the U.S. in the aftermath of W.W. II are just (I know too little about them).

]]>
By: Max https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/#comment-1309 Fri, 30 Jul 2010 13:37:35 +0000 http://decasia.org/academic_culture/?p=1564#comment-1309 At this point, the fact that governments and international organizations like the IMF can coerce less privileged nations into accepting conditions to which their lack of privilege makes them uniquely susceptible is quite obvious, and doesn’t really need qualification. America gives away heaps of international aid each year, and you can bet that, in every case, the receipt of said aid is based on certain conditions being met. Usually this means taking steps toward a political or economic ideology that is more in line with America’s, or a policy which allows American firms to exploit the country, in various ways, for profit.

If physical force were the only way a world power could get other nations to bend toward its purposes, the world would basically be in ashes right now. It’s obvious, on its face, that economics can be, and is, a form of coercion. It’s probably the most prevalent form of coercion on the planet.

]]>
By: eli https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/#comment-1308 Fri, 30 Jul 2010 12:06:55 +0000 http://decasia.org/academic_culture/?p=1564#comment-1308 The historical cluelessness of Jason’s comment, incidentally, is fairly obvious. The French Communists were very popular in the first years after WW2 and the French Resistance, winning the largest number of seats in the 1945 elections and were then part of the governing coalition — until they were forced to leave the coalition government in 1947 in order to secure Marshall Plan aid, it appears.

]]>
By: eli https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/#comment-1307 Fri, 30 Jul 2010 11:52:37 +0000 http://decasia.org/academic_culture/?p=1564#comment-1307 Note to all! I’m approving that last comment mainly as an example of what to AVOID in commenting on this blog. Here is a list of things that, in the future, may be grounds for DISapproval of comments on this blog:

-Gratuitously insulting the blog author (me) and displaying baseless superciliousness (first two paragraphs).
-Giving a fake email address — I discovered that the address attached to this comment, [email protected], is nonfunctional. (The author is likely one of several Jason Ms listed in the Southern Methodist University directory, which owned the IP address in question. Yes, it is easy to find these things out.)
-Pointless displays of right-wing political prejudice: there are plenty of other forums for that, and I see no reason to support it here.
-Not reading (or not understanding) the previous comments before posting and hence repeating complaints that have already been discussed. In particular, Jason advances a sort of rational-choice, market-oriented “but if it’s not at gunpoint it can’t be coercion” argument, which Mike already had invoked and which I had responded to. My response may not have been sufficient and Mike might have a point — that’s entirely possible! — but further discussion ought to at least depart from that earlier discussion.

Basically, this is my blog and the reason I allow comments is because I enjoy the discussions. So if you antagonize me (which is not the same as disagreeing with my claims!), especially if you are a total stranger, that probably means the discussion isn’t going to suit me. For future reference.

]]>
By: JasonM https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/#comment-1306 Wed, 28 Jul 2010 19:41:52 +0000 http://decasia.org/academic_culture/?p=1564#comment-1306 “Coercion” in the sense that GIs marched into French cafes, and demanded at bayonet point that the citoyens guzzle the brown and fizzy elixir? Right. Sure.

I’m sure a sufficiently clever left-wing academic can twist the meaning of “coerce” to mean anything at all, but this is a bit much.

Is it “coercion” that the French state promotes the consumption of its patrimonial wine, cheese and New Wave movies?

Why should the French beverage industry have a veto over the beverage choices of the French people?

Is there any evidence that the French Communist Party’s position was a widely supported one? At least in France, people had the opportunity to ignore the Communists if they wished, unlike in those countries where Communists actually governed.

The anti-Coca-Cola campaign is as brilliant as Roger Vailland’s imperishable anti-refrigeration polemic:

http://books.google.com/books?id=kxUteLoAABoC&pg=PA49

]]>
By: eli https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/#comment-1305 Mon, 26 Jul 2010 15:39:03 +0000 http://decasia.org/academic_culture/?p=1564#comment-1305 Hi Mike,
I’m not going to venture a general definition of coercion, but my point is that if post-war Western Europe was economically devastated and in need of material assistance, the US was in a position to set legal and ideological conditions that it wouldn’t have been able to impose in less dire material circumstances. As for your latter two questions, we have to distinguish between a government’s regulation of its own citizens and its behavior towards other states. I’m not sure that the same kinds of analyses of coercion would apply on both levels. That aside, your framing of the protectionist question seems to me biased by an assumption that free markets = freedom in general, an equation I reject though not one I’ll examine here. As for the movement of individual people across borders, have you ever lived abroad? The coercive power of states vis-a-vis individual movement is obvious.

]]>
By: Michael Bishop https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/#comment-1304 Mon, 26 Jul 2010 15:13:02 +0000 http://decasia.org/academic_culture/?p=1564#comment-1304 I don’t know what the U.S. requested/demanded in exchange for the foreign aid in the Marshall Plan, so I won’t explicitly defend it.

But since you label it coercive, I can’t help but ask what definition of coercion you are using?

I trust that an issue is the wealth and power differential between the U.S. and France. What would prevent an agreement between parties with significant wealth and power differentials from being coercive?

Is it coercive when a government imposes restrictions on what their citizens can buy and how much they pay, based solely on which side of a border a manufacturer is on? What about when a government restricts who can cross and live within their borders based upon where they were born?

]]>
By: Max https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/#comment-1303 Fri, 23 Jul 2010 02:42:11 +0000 http://decasia.org/academic_culture/?p=1564#comment-1303 There’s also an Australian comedy called “The Coca-Cola Kid,” from 1985, which is about a young marketing executive’s attempt to bring Coke to an as-yet-unexploited market in the outback.

]]>
By: Moacir https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/#comment-1302 Thu, 22 Jul 2010 15:06:07 +0000 http://decasia.org/academic_culture/?p=1564#comment-1302 One of my favorite Billy Wilder movies, “One, Two, Three,” is about efforts to introduce Coca-Cola into the Soviet Union from a base in West Berlin. So it hs nothing to do with France, but it might be a pleasant diversion.

]]>
By: eli https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/#comment-1301 Thu, 22 Jul 2010 13:20:22 +0000 http://decasia.org/academic_culture/?p=1564#comment-1301 Thanks for this information, Baptiste! It’s very interesting to know that, contrary to what I would have guessed, actually this bit of history is still transmitted in French history classes. Now we only need a bit of sociological research on the effects of this historical education on actual consumption practices. What fraction of the contemporary French population do in fact have a politicized reading of Coca-Cola today? Any guesses?

]]>
By: Baptiste C. https://decasia.org/academic_culture/2010/07/22/coca-cola-and-postwar-market-liberalization/#comment-1300 Thu, 22 Jul 2010 13:08:03 +0000 http://decasia.org/academic_culture/?p=1564#comment-1300 The Marshall Plan and its economic consequences were a staple of the history classes in “Terminale” when I prepared “le bac”. It was a long time ago, but I think that the curriculum is still the same. You only need a professor a little bit on the left, or on the nationalist side of the political spectrum, to get the sense that the Marshall plan was a “cheval de Troie” to get US product (and cultural products too) on French soil.

]]>